A Gold Coast NDIS provider delivering short-term accommodation and respite services engaged Hero Productions to produce video content for their website and social media. The goal was to help prospective participants and their support coordinators understand what the service offered and how to access it, before making contact.

Hero Productions produced multiple videos covering two distinct purposes. A series of process videos walked viewers through how to access respite services through the organisation, addressing the practical questions participants and coordinators typically have before engaging a provider. A separate set of interview videos featured customers and support workers speaking about their experience of the service.

The content was used across the organisation's website and social channels to support participant acquisition.

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